Custom Stand Up Pouches Manufacturer & Supplier
Custom stand up pouches are flexible, resealable pouches with a gusseted base that lets them stand upright on a retail shelf, used for snacks, coffee, pet food, powders and liquids. Ruihong Packaging is a stand up pouch manufacturer in Foshan, China, running 4 rotogravure lines (7, 8, 9 and 11-color) and 55 bag-making machines, supplying printed pouches from 3,000 pcs (digital) or 10,000 pcs (gravure), with 7-9 day digital or 12-15 day gravure production lead times.
- Up to 11-color rotogravure printing
- MOQ 10,000 pcs gravure / 3,000 pcs digital
- 12-15 days gravure / 7-9 days digital production
- Zipper, valve, spout and hang-hole options
What Custom Stand Up Pouches Are
A custom stand up pouch, also called a doypack or stand-up zipper pouch, is a flexible pouch built with a gusseted base and a laminated film structure chosen for your product, fill weight, shelf life and printing artwork.
Two manufacturing details decide how well the pouch performs. The first is material structure: a two-layer film such as PET/PE suits dry snacks, while a three-layer PET/AL/PE structure blocks light, oxygen and moisture for coffee, powders and long shelf-life foods. The second is the seal and closure system. A bottom gusset gives the pouch its stand-up stability, a resealable zipper keeps a pack usable after opening, a one-way valve releases coffee degassing gas, and a spout turns the same pouch into a liquid pack.
Every project is made to your own dimensions and artwork. Sizes are quoted in width × height + bottom gusset, printed on up to 11-color rotogravure printing or digitally for short runs, and finished with matte, glossy or soft-touch lamination. See the full custom packaging process for how a project moves from artwork to delivery.
- Legal name
- Foshan Ruihong Industry & Trade Co., Ltd.
- Brand
- Ruihong Packaging
- Established
- Since 2017, in Foshan, Guangdong, China
- Printing
- 4 rotogravure lines (7/8/9/11-color) plus digital printing
- Bag making
- 55 bag-making and auxiliary machines
- Lamination
- 3 solvent-free lines, 2 dry lamination machines
Why Buyers Choose Ruihong for Stand Up Pouches
Buyers comparing stand up pouch suppliers usually weigh four things: colour accuracy on the printed film, minimum order quantity, how the pouch behaves on the filling line, and how predictable the production lead time is. Our equipment list answers all four.
Colour-critical printing on 11 colors
Four rotogravure lines cover 7, 8, 9 and 11-color work. Most industry presses run 7-9 colors, so brand artwork with fine gradients, skin tones or metallic detail has more room on our 11-color press.
Two order routes, low risk to start
Digital printing starts at 3,000 pcs per order with no printing plates, so a launch or market test stays affordable. Gravure starts at 10,000 pcs and gives the lowest unit price at volume.
A structure matched to your product
We build two-layer and three-layer laminates on 3 solvent-free lines and 2 dry lamination machines, then recommend the film by fill weight, barrier need and target shelf life instead of quoting one standard film.
Seal quality checked in house
55 bag-making and auxiliary machines handle zipper application and bottom-gusset forming, and every batch runs through 6 quality inspection machines before packing.
Lead time you can plan around
Production takes 7-9 days for digital printing and 12-15 days for gravure printing, counted from artwork approval and order confirmation, so your filling schedule is not left open-ended.
One point of contact
Jason handles your enquiry end to end, from material recommendation and size calculation to artwork checks and packing, so specifications do not get lost between departments.
Custom Stand Up Pouch Specifications
Almost nothing about a stand up pouch is fixed: size, material, thickness, closure and printing are all made to order. The table below lists the options we quote most often, so you can confirm what fits your product before requesting a price.
| Item | Standard options | Notes |
|---|---|---|
| Pouch style | Stand up pouch (doypack), stand-up zipper pouch, spout pouch, valve pouch, clear stand up pouch | The base gusset is what lets the filled pouch stand on a shelf |
| Size range | Width 80-300 mm, height 100-400 mm, bottom gusset 30-85 mm | Quoted as width × height + gusset, for example 160 (W) × 240 (H) + 85 mm |
| Material structure | PET/PE, PET/VMPET/PE, PET/AL/PE, kraft paper/PET/PE, PA/PE, mono-PE | Structure follows barrier need, fill weight and target shelf life |
| Thickness | 80-180 micron (3.1-7.1 mil) total film thickness | Thicker film resists punctures and heavier fills; it also raises unit cost |
| Printing | Rotogravure up to 11 colors, or digital printing | Applied color count follows the artwork; the 11-color press is one of our 4 rotogravure lines |
| MOQ | 10,000 pcs (gravure) / 3,000 pcs per order (digital) | Digital printing has no real minimum — the 3,000 pcs floor covers international shipping, and multiple SKUs can be combined to reach it |
| Best-price point | One full roll of film (6,000 m) | Quantity per roll = 6,000 ÷ bag width (m). Example: 160 (W) × 240 (H) + 85 mm → 6,000 ÷ 0.16 = 37,500 pcs |
| Production lead time | 7-9 days (digital) / 12-15 days (gravure) | Counted from artwork approval and order confirmation, not a door-to-door transit time |
| Accessories | Resealable zipper, one-way valve, spout, tear notch, hang hole, handle | Accessories change the bag-making line setup, so confirm them before tooling |
| Surface finish | Glossy, matte, soft touch, spot UV | Matte and soft touch suit premium positioning; glossy gives stronger shelf contrast |
| Packing | Export cartons on pallets, count per carton agreed at order | Carton marks follow your instruction |
One roll of film is 6,000 meters long, so the quantity that consumes a full roll is 6,000 ÷ bag width in metres. Ordering close to that figure is the most cost-effective way to buy gravure printed pouches. See how we build them on the manufacturing capabilities page.
Rotogravure vs Digital Printing: Which Route Fits Your Order
Digital printing has no plates and suits 3,000-10,000 pcs or several SKUs at once; rotogravure needs cylinders but returns a much lower unit price from 10,000 pcs upward and holds colour most consistently across repeat orders.
| Print method | Best fit | MOQ | Production lead time | Colour and plates |
|---|---|---|---|---|
| Rotogravure printing | Bulk runs, established products, repeat orders | 10,000 pcs | 12-15 days | Up to 11 colors; cylinders are made for the artwork |
| Digital printing | Trial orders, new launches, multi-SKU fills | 3,000 pcs per order | 7-9 days | No plates; unit price rises when a single SKU is very small |
Both lead times are production time counted from artwork approval and order confirmation. Multi-SKU digital orders are quoted as one order quantity, because the 3,000 pcs floor exists to cover international shipping rather than a true printing minimum.
Stand Up Pouch Material Structures
The film structure is the single biggest driver of shelf life and cost. A two-layer PET/PE pouch is economical and clear; a three-layer PET/AL/PE pouch blocks light and oxygen for coffee, powders and long shelf-life food.
| Material structure | Barrier level | Typical products | Why buyers choose it |
|---|---|---|---|
| PET/PE | Basic | Dried fruit, candy, hardware parts, dry powders | Most economical, good clarity, fine for short shelf life |
| PET/VMPET/PE | Medium | Snacks, granola, biscuits, tea | Metallized layer improves barrier at moderate cost, light-blocking |
| PET/AL/PE | High | Coffee, meat products, long shelf-life food, industrial chemicals | Aluminium foil blocks light, oxygen and moisture for the longest shelf life |
| Kraft paper/PET/PE | Medium | Coffee, tea, organic and natural brands | Natural paper finish with a printable matte surface |
| PA/PE | Medium to high | Frozen food, vacuum-packed goods, liquid refills | Nylon adds puncture and flex resistance for tough handling |
| Mono-PE | Basic to medium | Refill packs, brands targeting recyclable packaging | Single-material film for easier recyclability, with a higher film cost |
Barrier data and film recommendations depend on the product itself. Send the product type, fill weight, filling temperature and required shelf life and we will recommend a structure rather than guess. Laminated kraft work is covered on the kraft paper laminated packaging page, and film-only supply on the roll stock film page.
Customization Options: Zippers, Valves, Spouts and Finishes
Beyond printing, most stand up pouch projects are defined by the closure and finishing details. Zippers and tear notches serve the consumer, valves protect coffee, spouts convert the pouch for liquids, and lamination sets the shelf impression.
| Customization | Options | What it does for your product |
|---|---|---|
| Resealable zipper | Standard press-to-close or slider zipper | Keeps an opened pack usable; common on coffee, snacks and pet food |
| One-way degassing valve | Round or shaped valve | Releases carbon dioxide from roasted coffee without letting oxygen in |
| Spout | Small or large diameter, capped | Converts the pouch for juice, puree, sauce and liquid refills |
| Tear notch | Single or double notch | Lets the consumer open the pouch without scissors |
| Hang hole | Round or euro-slot | Lets small pouches hang on retail pegboards |
| Handle | Die-cut or applied handle | Makes larger bags of 2-5 kg easier to carry |
| Surface finish | Glossy, matte, soft touch, spot UV | Sets the premium or retail-shelf look of the printed film |
Closure details must be confirmed before bag-making is set up, because each one changes the machine configuration. Liquid projects that need a spout are covered by spout pouches, and box-shaped formats by flat bottom pouches.
Applications: Which Products Go in Stand Up Pouches
Stand up pouches work across dry, frozen and liquid products, but the film, seal and closure have to change with the product. The table maps common categories to the structures and features we quote for them.
| Industry | Typical products | Barrier level | Recommended features |
|---|---|---|---|
| Snacks & confectionery | Nuts, granola, dried fruit, candy, biscuits | Medium to high | Metallized or foil structure, zipper on larger packs, tear notch on small ones |
| Coffee & tea | Roasted beans, ground coffee, loose tea | High | PET/AL/PE or kraft laminate with a one-way degassing valve and zipper |
| Pet food | Dry food, treats, nutritional paste | High | Thicker film for puncture resistance, wide zipper, handle on 2-5 kg bags |
| Condiments & sauces | Soy sauce, hot pot base, puree, curry paste | High | Spouted stand up pouch with reinforced seals and leak-tested closure |
| Personal & home care | Shampoo, body wash, cosmetic samples, cream, detergent | Medium to high | Matte or soft-touch finish, spout or sachet sizing for refills |
| Specialty nutrition | Baby food, protein powder, cheese products | High | Foil structure, resealable zipper, precise fill-weight sizing |
| Agriculture & horticulture | Seeds, fertilizer, pesticide | Medium to high | Puncture-resistant film, clear legal-panel layout, strong seals |
| Industrial products | Lubricants, cleaning agents, hardware and parts | Medium | Economical two-layer film, plain or simple printing, tear notch |
Industry-specific builds are documented in more detail on our coffee packaging solutions and pet food packaging solutions pages.
Manufacturing Capability Behind Every Pouch
Ruihong Packaging has manufactured flexible packaging in Foshan, Guangdong, China since 2017. The plant runs 4 rotogravure lines (7, 8, 9 and 11-color) plus digital printing, 55 bag-making and auxiliary machines, 3 solvent-free lamination lines and 2 dry lamination machines, with 6 quality inspection machines checking output before packing.
| Equipment | Quantity | What it does for your order |
|---|---|---|
| Bag-making and auxiliary machines | 55 | Forms stand up, zipper, three-side-seal and flat bottom (box pouch) formats and applies closures |
| Rotogravure printing lines | 4 (7, 8, 9 and 11-color) | Prints brand artwork on film; the 11-color press carries colour-critical work |
| Solvent-free lamination machines | 3 | Bonds film layers with no solvent residue, the lower-emission lamination route |
| Dry lamination machines | 2 | Handles structures that need an adhesive layer the solvent-free lines cannot run |
| Slitting machines | 4 | Cuts printed and laminated rolls to the exact width the bag-making machine needs |
| Quality inspection machines | 6 | Inline checks on print and bag formation before packing |
Quality Control Before Your Pouches Ship
Checks are built into the line rather than added at the end: film and print are inspected during production, bag formation is monitored for seal consistency, and finished pouches are counted and packed only after the 6 quality inspection machines pass the batch.
- Incoming film — structure and thickness confirmed against the approved specification before printing starts.
- Print inspection — colour and registration checked against the approved proof through the run.
- Lamination bond — layer bonding verified so the pouch does not delaminate after filling.
- Seal and closure — bottom gusset, side seals and zipper application checked on samples from each batch.
- Count and packing — final quantity, carton marks and packing method confirmed before the goods leave the plant.
Ordering Process: From Artwork to Delivered Pouches
A custom pouch order moves through six steps: specification and artwork, quotation with a material recommendation, artwork and die-line approval, order confirmation, printing and bag making with inline inspection, then packing and delivery with the agreed documents.
-
STEP 01
Send specification and artwork
Bag style, size in mm, fill weight, product type, target quantity, delivery city and your artwork file.
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STEP 02
Quotation and material advice
You receive a price with a recommended structure, thickness and accessories, normally within 24 working hours.
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STEP 03
Artwork and die-line approval
Print layout is fitted to the pouch die-line, colour count is fixed and the file is approved by both sides.
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STEP 04
Order confirmation
Size, structure, accessories, quantity, packing and lead time are locked in writing, then production is scheduled.
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STEP 05
Printing, lamination and bag making
Film is printed, laminated and formed into pouches, with the 6 inspection machines checking output through the run.
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STEP 06
Packing and delivery
Pouches are counted into export cartons and shipped with the packing list and documents agreed in the quotation.
Digital printing production runs 7-9 days and gravure 12-15 days from artwork approval and order confirmation. Related pages: custom packaging process · sample policy · why choose Ruihong
Stand Up Pouches vs Other Flexible Formats
Stand up pouches give the best shelf presence per gram of film, flat bottom pouches hold heavier fills and sit squarely on a pallet, and three-side-seal sachets are the cheapest choice for single-serve portions.
| Format | Best for | Relative unit cost |
|---|---|---|
| Stand up pouch / doypack | Retail shelf packs from 100 g to 2 kg, dry and liquid products | Medium |
| Flat bottom pouch (box pouch) | Large packs, premium coffee and pet food, heavier fill weights | Higher |
| Spout pouch / nozzle pouch | Liquids, sauces and purees filled by the spout | Higher, includes the spout |
| Three-side-seal sachet | Single-serve portions, samples, sachets for personal care | Lowest |
Flat bottom pouches
A box-shaped pouch with a square base, for heavier fills and premium retail display.
Flat bottom pouch manufacturing
Spout pouches
Stand up pouch with a fitted spout for juice, sauce and liquid refills.
Spout pouch supplier
Three-side-seal bags
Economical flat sachets for single-serve portions and sample packs.
Three-side-seal bag manufacturing
Roll stock film
Printed film on the roll if you fill on your own form-fill-seal lines.
Custom printed roll stock filmStand Up Pouch Buyer Questions
These are the questions buyers ask most often before placing a first stand up pouch order: how low the minimum quantity can go, how long production takes, how to reach the best unit price and how the material is chosen.
Digital printing: MOQ is 3,000 pcs per order. Digital printing itself has no minimum quantity — the 3,000 pcs floor exists to cover international shipping costs, and multiple SKUs can be combined to reach it. Gravure printing: MOQ is 10,000 pcs, and unit price becomes significantly more competitive once the order reaches one full roll of film.
Production lead time is 7-9 days for digital printing and 12-15 days for gravure printing. Both are counted from artwork approval and order confirmation, not from the first enquiry, and neither includes international transit time. Gravure orders also need cylinder engraving before the run, so confirm the final artwork early.
One full roll of film: a roll holds 6,000 meters of film, so the quantity that consumes one roll is 6,000 ÷ bag width in metres. For a 160 (W) × 240 (H) + 85 mm pouch that is 6,000 ÷ 0.16 = 37,500 pcs. Gravure unit price improves markedly at that level, and below one roll the price falls as quantity rises.
Yes, on digital printing. Several designs, sizes or flavours can be combined in one order to reach the 3,000 pcs floor, which is why digital suits new ranges and multi-SKU launches. Be aware that unit price rises noticeably when any single SKU is very small, so send the split per SKU with your enquiry so we can quote it accurately.
It depends on your barrier requirement. PET/PE suits dry snacks and short shelf life; PET/VMPET/PE adds a metallized layer for medium barrier; PET/AL/PE uses aluminium foil for coffee, powders and long shelf-life foods; kraft laminates give a natural paper look; mono-PE supports recyclability targets. Tell us the product, fill weight and target shelf life and we will recommend a structure.
Yes, with a spout fitted. Liquids such as juice, puree, sauce and detergent are filled through a spout or a wide filling opening, then sealed, which is why the format is also called a spout pouch or nozzle pouch. For those projects we agree the film thickness, spout size, fill volume and seal specification with you before production.
Yes. Free stock samples of our standard pouches are available so you can check film quality, print finish and seal strength; freight is collected on your courier account. Stock samples do not carry your artwork. If you need a pouch printed with your own design, ask for a custom digitally printed sample, which is charged according to size and quantity.
Six things: pouch size as width, height and bottom gusset in millimetres; material or barrier requirement; target fill weight; order quantity and how many SKUs; the accessories you want, such as zipper, valve or spout; and your artwork file with the number of print colors. Adding the delivery city lets us quote EXW, FOB or CIF.
Get a Custom Stand Up Pouch Quote in 24 Hours
Send your pouch specification and our packaging specialist Jason will reply with a quotation and a material recommendation, normally within 24 working hours.
- Bag style, size in mm and target fill weight
- Product type and barrier or shelf-life requirement
- Artwork file and number of printing colors
- Order quantity, including how many SKUs
- Accessories: zipper, valve, spout, tear notch, hang hole
- Delivery city, so we can quote EXW, FOB or CIF
Flexible packaging manufacturer in Foshan, Guangdong, China — since 2017
Jason · Jason@ruihongpackaging.com · +86 189 2597 5915
Ready to Start Your Stand Up Pouch Project?
Send us your size, material and quantity and we will confirm the price, the material structure and the production lead time in one reply.
Last updated: 2026-10-02